We Create Next → Converse Brasil
In 2024 I collaborated on the Brazilian social media campaign We Create Next, created for the Instagram channel of Converse Brazil. The campaign celebrates creativity, individuality, and the energy of skate culture, bringing together Brazilian skateboarders and a vibrant urban visual language to transform everyday moments into playful and expressive scenes.My role in the project focused on the creation of graphic interventions integrated into the footage. Through rotoscopy, collage animation, and motion design, I developed visual layers that interact directly with the scenes, expanding the action beyond the original frame.
Visual Concept
The visual language was inspired by the idea of amplification. Shapes, colors, and cut-out elements emerge from the scenes as if they were extending the energy of each moment. Graphic forms jump out of the frame or dive into the image, creating a sensation of depth and spatial play that almost feels three-dimensional. By blending live-action footage with collage-based animation, the graphics interact with the skateboarders’ movements and the surrounding urban environment, creating a dynamic visual rhythm.
Credits
Agency Dabba → Production Pó de Vidro → Motion Design Vinicius Lousa → Voice Over Yago O Próprio
www.viniciuslousa.com _ Thanks for Watching! _ instagram.com/viniciuslousa
