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From pitch to visual research
This project began as a pitch for a banking experience. During the early research and development phase, I explored a visual language built around modular structures, glass materials, financial symbols and spatial interfaces. Although the project eventually moved in a different direction, many of these early ideas remained valuable as part of the process.
This case gathers selected studies, visual experiments and reconstructed compositions developed during that phase. Rather than presenting the final film, it focuses on the material research and design thinking that helped shape the project’s visual territory.
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R&D as a design space
Research and development often expands a project beyond its initial brief. By testing materials, forms, shaders, icons and motion possibilities, the process creates room for unexpected directions to emerge. Not every experiment survives in the final output, but each one contributes to the language of the project.
Here, glass, transparency and modular composition became more than aesthetic choices. They formed a visual system capable of suggesting value, exchange, growth and information through a set of objects, interfaces and motion studies reconstructed as a series of visual dioramas.
